Sales objectives are the goals that you set for your sales team. They’re often used by sales managers and account executives to measure their performance, but they can also be an important tool for any person who wants to improve their business. Here are 11 best examples of sales objectives for managers. These sales objectives examples can make a big difference in your approach toward sales in your company.
What are sales objectives?
Sales objectives are the goals that your team will be working toward to increase sales. They should be SMART: specific, measurable, attainable, and time-bound. You should also ensure that they are achievable and measurable as well as relevant to your business goals.
You should also ensure that the objectives are relevant to your business goals. It can be a good idea to have your team members collaborate on this step so that they are invested in the outcome and also feel like they had some input into it.
Once you have your objectives, you’ll need to outline how they will be achieved. This is where you can break down the larger goal into smaller tasks that will help your team reach it. For example, if one of your objectives is to increase sales by 15%, then you might break this down into tasks such as finding new clients and improving customer service.
11 Best Examples of Sales Objectives
To increase sales by 10% over the next three months.
Let’s say you want to increase sales by 10% over the next three months. The objective is to reach this goal, and your approach will be as follows:
- Increase sales by 10%. This means that if your current level of sales was $200,000 per month and it increased by 10%, then you would end up with $220k per month after three months.
- Achieve this by increasing marketing efforts (more ads on TV), advertising on social media platforms like Facebook and Twitter (which are more effective than traditional print media), increasing brand awareness through events like conferences where companies can meet clients face-to-face but still maintain control over who attends them; etc..
To increase customer retention by 15%.
Increasing customer retention by 15% or any specific analysis-based target is another good example of sales objectives.
This is a common objective, but it’s also one that can be a little difficult to achieve. The good news is that there are several different ways you can do this:
- Use a CRM (Customer Relationship Management) system to track customers and get alerts when they’re about to leave or have left your business. This will help you identify who’s going away from your shop, when they’re doing it and why (e.g., did we lose their trust?). It’ll also give you an opportunity for follow-up calls/emails/texts with those people who may still want more from us!
To increase sales of a specific product each month for the remainder of the year.
Increasing sales of a specific product each month for the remainder of the year can be another one of the best sales objective examples. This is a very simple goal, but it’s also one that can have major effects on your business.
The idea is to study your product/services one at a time. See their market scope and define individual targets for each of them.
If you’re able to achieve this goal, it will mean that more people are buying something from you than they would have been.
To stay within the set budget for marketing, administrative, and sales expenses.
Three key points in this sales objective example are
- Don’t exceed the budget.
- Don’t change the budget.
- Improve the plan to achieve the goal.
If you change the budget to achieve a goal, you will likely end up with a different result than if you had stuck with the original plan.
If the goal is to increase sales by 10 percent, don’t change the budget. Improve the plan to achieve the goal. Thus you will be able to generate more revenues with the same budget and create a new benchmark.
To complete an annual audit on time and with no mistakes.
- Complete an annual audit on time and with no mistakes should be the key goal. The audit should be completed within budget. The audit should be completed by the end of the year, or at least a few months before it’s due (so you have time to plan).
- If there are any issues that need fixing, you want them fixed as soon as possible so they don’t leak into future plans or cause headaches later on down the road! Audits are an integral factor for defining sales targets.
To achieve your revenue goals this month and this year
To achieve your revenue goals this month and this year, you need to set a goal for each week and day. You can use one of our templates or create your own.
Here’s an example:
- Week 1: $5,000 in sales (this is the goal for the first week of February)
- Per day objectives to achieve the target
- Day 1 – Monday afternoon: 10 new customers sign up for our service during peak hours (5-7pm PST)
- Day 2 – Tuesday morning: 15 new customers sign up for our service during peak hours (8-10am PST)
- Day 2 – Tuesday afternoon: 20 new customers sign up for our service during peak hours (5-7pm PST)
Increase repeat sales from existing customers by 10% over the next quarter.
This is a good example of a sales objective. It’s measurable, specific, achievable, and relevant. And it’s time-bound!
Push your team to increase their repeat sales from existing customers by 10% over the next quarter. To do this they need to achieve 5 new orders per month by a given date.
Reduce new customer acquisition cost
Use the right marketing channels to reduce customer acquisition cost. You should be using a variety of channels to reach customers, including:
- Email marketing campaigns that incorporate relevant content and sellable offers (e.g., discounts, freebies)
- Social media campaigns that promote your brand or product through targeted ads on Facebook, Twitter and LinkedIn as well as Instagram.
- You can also post videos on YouTube in addition to posting images on Instagram or other social media sites where potential customers are likely to see them such as Pinterest or Tumblr.
The key is making sure you’re reaching out to those who are most interested in what you have to offer at that time so they’ll respond positively when contacting sales reps who are ready with answers!
When it comes to your marketing strategy, you can’t just focus on one channel. You need to have an overall plan and then execute that plan across all of the channels you’re using to reach customers.
Use of technology for automation in customer reach
Automation of customer reach is another way to improve your sales process and save time. By automating the time-consuming and tedious tasks involved in reaching out to prospective clients, you can free up valuable resources that would otherwise be spent on phone calls or emails.
You can use technology such as email marketing software or social media platforms such as Facebook Messenger or WhatsApp to automate this process by sending automated messages when new leads are generated based on customer behavior (e.g., when someone signs up for an account).
This can be a great way to keep your salespeople focused on what they’re best at—making sales calls and closing deals.
Use fewer discounts to achieve the monthly and yearly goals
Discounts are a way to attract customers. They’re also used to increase sales, so you can use them to achieve your monthly and yearly goals.
Discounts are a loss for the company because they come out of profit and sales, which means that if you want to create more revenue or profit, then this is something that needs attention.
CRM optimal use
CRM is a system that automates the sales process. It helps the sales team to manage their leads and prospects, track their activities, forecast future sales, and measure success.
It also helps the sales team to collaborate with each other and manage their leads. The system can be used for marketing automation, customer relationship management (CRM), lead generation, and much more.
Now that you’re armed with a few objectives, it’s time to get started. If you want to take your sales game to the next level and have more success, then don’t forget to read our free ebook – “How Salespeople Can Crush Their Goals With Objectives”